Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier

I feel drawn to experiment with ways that technology can interact with notions of intimacy, because so much of technology is done in a way thats very cold and has such an opposite effect. – Jaron Lanier