People try to treat technology as an object, and it cant be. It can only be a channel. – Jaron Lanier
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves. – Jaron Lanier
Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
Ive always felt that the human-centered approach to computer science leads to more interesting, more exotic, more wild, and more heroic adventures than the machine-supremacy approach, where information is the highest goal. – Jaron Lanier