Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
After a few months in my parents basement, I took an apartment near the state university, where I discovered both crystal methamphetamine and conceptual art. Either one of these things are dangerous, but in combination they have the potential to destroy entire civilizations. – David Sedaris