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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Sometimes, to pursue a new idea, the artist must forfeit his deposit on an old idea. – Robert Brault, rbrault.blogspot.com

Category:
Art

We want to answer this classical question, who am I? So I think that most of our works are for art, or whatever we do, including science or religion, tried to answer that question. – Paulo Coelho

Category:
Art

Every man should follow the bent of his nature in art and letters, always provided that he does not offend against the rules of morality and good taste. – Thomas Edward Brown

Category:
Art

Any great work of art… revives and readapts time and space, and the measure of its success is the extent to which it makes you an inhabitant of that world — the extent to which it invites you in and lets you breathe its strange, special air. – Leonard Bernstein, What Makes Opera Grand?

Category:
Art

Random Quotes

A compliment is usually accompanied with a bow, as if to beg pardon for paying it. – A.W. Hare & J.C. Hare, Guesses at Truth

Category:
Compliments

When Im lying in my bed I think about life and I think about death and neither one particularly appeals to me. – Steven Morrissey

Category:
Death

I would like to take you seriously, but to do so would be an affront to your intelligence. – George Bernard Shaw

Category:
Intelligence

Life was a damned muddle — a football game with everyone offside and the referee gotten rid of — everyone claiming the referee would have been on his side. – F. Scott Fitzgerald

Category:
Football