Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Errors are not in the art but in the artificers. – Isaac Newton

Category:
Art

A great artist is always before his time or behind it. – George Moore

Category:
Art

In science, as in art, and, as I believe, in every other sphere of human activity, there may be wisdom in a multitude of counsellors, but it is only in one or two of them. – Thomas Huxley

Category:
Art

Art is like a border of flowers along the course of civilization. – Lincoln Steffens

Category:
Art

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I dont know of many evangelicals who want to deny gay couples their legal rights. However, most of us dont want to call it marriage, because we think that word has religious connotations, and were not ready to see it used in ways that offend us. – Tony Campolo

Category:
legal

Women of the working class, especially wage workers, should not have more than two children at most. The average working man can support no more and and the average working woman can take care of no more in decent fashion. – Margaret Sanger

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The perfect Christmas tree? All Christmas trees are perfect! – Charles N. Barnard

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Category:
thankful