Logo
Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Rules and models destroy genius and art. – William Hazlitt

Category:
Art

The art of communication is the language of leadership. – James Humes

Category:
Art

The prerequisite of originality is the art of forgetting, at the proper moment, what we know. – Arthur Koestler

Category:
Art

The reason the art world doesnt respond to Kinkade is because none – not one – of his ideas about subject-matter, surface, color, composition, touch, scale, form, or skill is remotely original. Theyre all cliche and already told. – Jerry Saltz

Category:
Art

Random Quotes

Peace in Palestine is inevitable. The question is how do we make it happen today. – Darrell Issa

Category:
Peace

Let us put our minds together and see what life we can make for our children. – Sitting Bull

Category:
Life

Wine speaks to all the senses: the eyes behold the color, tone and shade; the nose, the bouquet; the fingers and lips caress the cool crystal; the ears delight in the subtle swishing of the liquid; the tongue rejoices in the reward of a rich harvest. – Mary Lou Collins Posch

Category:
Wine

We are so clothed in rationalization and dissemblance that we can recognize but dimly the deep primal impulses that motivate us. – James Ramsey Ullman

Category:
Civilization