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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Art is the struggle to understand. – Terri Guillemets

Category:
Art

Reason clears and plants the wilderness of the imagination to harvest the wheat of art. – Austin OMalley

Category:
Art

Art is the objectification of feeling. – Herman Melville

Category:
Art

When I judge art, I take my painting and put it next to a God made object like a tree or flower. If it clashes, it is not art. – Paul Cezanne

Category:
Art

Random Quotes

I have found there are four steps to change. 1. You must want it. 2. You must believe it. 3. You must live it. 4. You will become it. – Glenn Beck

Category:
Change

The little owls call to each other with tremulous, quavering voices throughout the livelong night, as they sit in the creaking trees. – Theodore Roosevelt

Category:
Birds

The shaft of the arrow had been feathered with one of the eagles own plumes. We often give our enemies the means of our own destruction. – Aesop

Category:
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I knew I wanted to do something creative. I didnt think Id have the luxury of doing something like that, because I didnt know anyone who had pursued anything they really adored, but I had dreams for singing or writing. – Lana Del Rey

Category:
Dreams