Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Rock isnt art, its the way ordinary people talk. – Billy Idol

Category:
Art

Any great work of art… revives and readapts time and space, and the measure of its success is the extent to which it makes you an inhabitant of that world — the extent to which it invites you in and lets you breathe its strange, special air. – Leonard Bernstein, What Makes Opera Grand?

Category:
Art

To know how to suggest is the great art of teaching. To attain it we must be able to guess what will interest we must learn to read the childish soul as we might a piece of music. Then, by simply changing the key, we keep up the attraction and vary the song. – Henri Frederic Amiel

Category:
Art

Life imitates art far more than art imitates Life. – Oscar Wilde

Category:
Art

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