Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

The beginning of a friendship, the fact that two people out of the thousands around them can meet and connect and become friends, seems like a kind of magic to me. But maintaining a friendship requires work. I dont mean that as a bad thing. Good art requires work as well. – Charles de Lint

Category:
Art

The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level. – Jerry Saltz

Category:
Art

A Bachelor of Arts is one who makes love to a lot of women, and yet has the art to remain a bachelor. – Helen Rowland

Category:
Art

Art is the objectification of feeling. – Herman Melville

Category:
Art

Random Quotes

A liberal education… frees a man from the prison-house of his class, race, time, place, background, family and even his nation. – Robert Maynard Hutchins

Category:
College

Trust me, the only real way to understand Chic is in highfalutin terms. Our chord progressions were based on European modal melodies. I made those early Chic records to impress my jazz friends. – Nile Rodgers

Category:
Trust

God is one, greatest of gods and men, not like mortals in body or thought. – Xenophanes

Category:
God

People spending more of their own money on routine health care would make the system more competitive and transparent and restore the confidence between the patients and the doctors without government rationing. – Benjamin Carson

Category:
Government