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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

The reason the art world doesnt respond to Kinkade is because none – not one – of his ideas about subject-matter, surface, color, composition, touch, scale, form, or skill is remotely original. Theyre all cliche and already told. – Jerry Saltz

Category:
Art

Art is science made clear. – Wilson Mizner

Category:
Art

Great artists are people who find the way to be themselves in their art. Any sort of pretension induces mediocrity in art and life alike. – Margot Fonteyn

Category:
Art

The essential function of art is moral. But a passionate, implicit morality, not didactic. A morality which changes the blood, rather than the mind. – David Herbert Lawrence

Category:
Art

Random Quotes

Happiness is understanding that friendship is more precious than mere things, more precious than getting your own way, more precious than being in situations where true principles are not at stake. – J. Donald Walters

Category:
Friendship

In the groves of their academy, at the end of every vista, you see nothing but the gallows. – Edmund Burke

Category:
Prejudice

Husbands never become good they merely become proficient. – H. L. Mencken

Category:
good

It was not a religion that attacked us that September day. It was al-Qaeda. We will not sacrifice the liberties we cherish or hunker down behind walls of suspicion and mistrust. – Barack Obama

Category:
Religion