Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
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The most powerful element in advertising is the truth. – William Bernbach
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In advertising, not to be different is virtual suicide. – William Bernbach
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In the first book of my Discworld series, published more than 26 years ago, I introduced Death as a character there was nothing particularly new about this – death has featured in art and literature since medieval times, and for centuries we have had a fascination with the Grim Reaper. – Terry Pratchett
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Luckless is the country in which the symbols of procreation are the objects of shame, while the agents of destruction are honored! And yet you call that member your pudendum, or shameful part, as if there were anything more glorious than creating life, or anything more atrocious than taking it away. – Savinien Cyrano De Bergerac
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Between France and Senegal theres a history. Theres a language that we both speak. Theres a culture that we share and to which both of our peoples have contributed. But beyond our history, beyond our language, beyond the links that have united us for so long, what unites us today is the future. – Francois Hollande
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