Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
I also take pleasure in the so-called negative power in Grotjahns work. That is, I love his paintings for what they are not. Unlike much art of the past decade, Grotjahn isnt simply working from a prescribed checklist of academically acceptable, curator-approved isms and twists. – Jerry Saltz