William Bernbach's Quote - Advertising is fundamentally persuasion and persuasion happens to

Quote by William Bernbach

Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach

I warn you against believing that advertising is a science. – William Bernbach

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William Bernbach

In advertising, not to be different is virtual suicide. – William Bernbach

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William Bernbach

In communications, familiarity breeds apathy. – William Bernbach

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William Bernbach

Other Quotes from

Art

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Art is dangerous. It is one of the attractions: when it ceases to be dangerous you dont want it. – Duke Ellington

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For his heart was in his work, and the heart giveth grace unto every art. – Henry Wadsworth Longfellow

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One science only will one genius fit so vast is art, so narrow human wit. – Alexander Pope

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Form your life humanly, and you have done enough: but you will never reach the height of art and the depth of science without something divine. – Karl Wilhelm Friedrich Schlegel

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