Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
Its important to debunk the myths of Africa being this benighted continent civilized only when white people arrived. In fact, Africans had been creators of culture for thousands of years before. These were very intelligent, subtle and sophisticated people, with organized societies and great art. – Henry Louis Gates