Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
Its interesting when people make comments about celebrities weight gain or lack of weight gain as if theyre a medical professional thats treating that celebrity. Like, This doctor does not treat Jessica Simpson, but thinks her weight is unhealthy. If you dont treat her, then how do you know? – Busy Philipps