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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

Thou art my single day, God lends to leaven What were all earth else, with a feel of heaven. – Robert Browning

Category:
Art

Artists dont make objects. Artists make mythologies. – Anish Kapoor

Category:
Art

When I make art, I think about its ability to connect with others, to bring them into the process. – Jim Hodges

Category:
Art

There is no more difficult art to acquire than the art of observation, and for some men it is quite as difficult to record an observation in brief and plain language. – William Osler

Category:
Art

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The mandate you go with is intimidating and also is a source of respect that you gain, because you have come with this mandate from the United Nations. – Lakhdar Brahimi

Category:
respect

One always has time enough, if one will apply it well. – Johann Wolfgang von Goethe

Category:
Time

I think sometimes I guess you see records, say you want to get there and use that as motivation. In a way, its kind of cool if there is a possibility to rewrite history and be up there with the greats of Olympic history. – Michael Phelps

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Cliches about supporting the troops are designed to distract from failed policies, policies promoted by powerful special interests that benefit from war, anything to steer the discussion away from the real reasons the war in Iraq will not end anytime soon. – Ron Paul

Category:
War