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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish. – W. H. Auden

Category:
Art

Music happens to be an art form that transcends language. – Herbie Hancock

Category:
Art

Music is the art of the prophets and the gift of God. – Martin Luther

Category:
Art

Theres a lot of thought in art. People get to talk about important things. Theres a lot of sex, you know, in art. Theres a lot of naked women and men, and theres intrigue, theres fakery. Its a real microcosm of the larger world. – Steve Martin

Category:
Art

Random Quotes

Civil strife is as much a greater evil than a concerted war effort as war itself is worse than peace. – Herodotus

Category:
Peace

Life, an age to the miserable, and a moment to the happy. – Francis Bacon

Category:
Age

There is something haunting in the light of the moon; it has all the dispassionateness of a disembodied soul, and something of its inconceivable mystery. – Joseph Conrad

Category:
Halloween

Our children await Christmas presents like politicians getting in election returns: theres the Uncle Fred precinct and the Aunt Ruth district still to come in. – Marcelene Cox

Category:
Christmas