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Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

True ease in writing comes from art, not chance, as those who move easiest have learned to dance. – Alexander Pope

Category:
Art

Art is not what you see, but what you make others see. – Edgar Degas

Category:
Art

Without freedom, no art art lives only on the restraints it imposes on itself, and dies of all others. – Albert Camus

Category:
Art

Art is changing. Again. Here. Now. Opportunities to witness this are rare, so attend and observe. – Jerry Saltz

Category:
Art

Random Quotes

I guess my experience with some stuff is kind of abstract. – Joaquin Phoenix

Category:
Experience

I played saxophone, so I was into jazz. I learned from each audience and each teacher that I had. I cant really tell you any rules or anything, but the way I develop my beliefs is really just by personally learning from different situations. – Chad Hugo

Category:
Learning

It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived. – George S. Patton

Category:
God

This crisis exposed very significant problems in the financial systems of the United States and some other major economies. Innovation got too far out in front of the knowledge of risk. – Timothy Geithner

Category:
Knowledge