Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
The beginning of a friendship, the fact that two people out of the thousands around them can meet and connect and become friends, seems like a kind of magic to me. But maintaining a friendship requires work. I dont mean that as a bad thing. Good art requires work as well. – Charles de Lint