William Bernbach's Quote - Advertising is fundamentally persuasion and persuasion happens to

Quote by William Bernbach

Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach

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William Bernbach

In communications, familiarity breeds apathy. – William Bernbach

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William Bernbach

I warn you against believing that advertising is a science. – William Bernbach

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William Bernbach

Other Quotes from

Art

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The beginning of a friendship, the fact that two people out of the thousands around them can meet and connect and become friends, seems like a kind of magic to me. But maintaining a friendship requires work. I dont mean that as a bad thing. Good art requires work as well. – Charles de Lint

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The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level. – Jerry Saltz

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A Bachelor of Arts is one who makes love to a lot of women, and yet has the art to remain a bachelor. – Helen Rowland

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Art is the objectification of feeling. – Herman Melville

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