William Bernbach's Quote - Advertising is fundamentally persuasion and persuasion happens to

Quote by William Bernbach

Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach

In communications, familiarity breeds apathy. – William Bernbach

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William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach

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William Bernbach

The most powerful element in advertising is the truth. – William Bernbach

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William Bernbach

Other Quotes from

Art

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Drawing is like making an expressive gesture with the advantage of permanence. – Henri Matisse

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The Met is not only the finest encyclopedic museum of art in the United States it is arguably the finest anywhere. – Jerry Saltz

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God is really only another artist. He invented the giraffe, the elephant and the cat. He has no real style. He just goes on trying other things. – Pablo Picasso

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Pictures and shapes are but secondary objects and please or displease only in the memory. – Francis Bacon

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