Quote by William Bernbach
Advertising is fundamentally persuasion and persuasion happens to

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Other quotes by William Bernbach
Other Quotes from
Art
category

The human foot is a masterpiece of engineering and a work of art. – Leonardo da Vinci

Category:
Art

Artistic growth is, more than it is anything else, a refining of the sense of truthfulness. The stupid believe that to be truthful is easy; only the artist, the great artist, knows how difficult it is. – Willa Cather, The Song of the Lark, 1915

Category:
Art

Art enables us to find ourselves and lose ourselves at the same time. – Thomas Merton

Category:
Art

There are neither good nor bad subjects. From the point of view of pure Art, you could almost establish it as an axiom that the subject is irrelevant, style itself being an absolute manner of seeing things. – Gustave Flaubert

Category:
Art

Random Quotes

If God did not exist, it would be necessary to invent him. – Voltaire

Category:
God

Now this is eternal life: that they may know you, the only true God, and Jesus Christ whom thou has sent. Jesus — John 17:3 – Bible

Category:
Immortality

Come into the light of things. Let nature be your teacher. – William Wordsworth

Category:
Light

Cricket — a game which the English, not being a spiritual people, have invented in order to give themselves some conception of eternity. – Lord Mancroft

Category:
Sports