Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
Quote by William Bernbach

Other quotes by William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
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The most powerful element in advertising is the truth. – William Bernbach
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Other Quotes from
Art
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When money and hype recede from the art world, one thing I wont miss will be what curator Francesco Bonami calls the Eventocracy. All this flashy art-fair art and those highly produced space-eating spectacles and installations wow you for a minute until you move on to the next adrenaline event. – Jerry Saltz
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