In communications, familiarity breeds apathy. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach

In communications, familiarity breeds apathy. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
Both referred to the Affordable Care Act, which is the accurate title of the health care reform law, as Obamacare. That is a disparaging reference to the President of the United States, it is meant as a disparaging reference to the President of the United States. – Debbie Wasserman Schultz