In communications, familiarity breeds apathy. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
In communications, familiarity breeds apathy. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
And I know Im supposed to feel guilty for wanting people to buy my books… and books in general? Novels and poetry, they belong to the realm of art. How dirty of us to try to hawk art! But, after a decade of hand-wringing and apologies, I cant quite muster the guilt anymore. – Julianna Baggott