In communications, familiarity breeds apathy. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach

In communications, familiarity breeds apathy. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
On one level, nothings really changed in my life. I still drive my daughter in the car pool on Monday. But its impossible not to be aware of this rush of attention its impossible not to be seduced by it once youve entered into it, seduced by being unhappy when the attention wanes. – Michael Tolkin