In communications, familiarity breeds apathy. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
In communications, familiarity breeds apathy. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
The man of the constitutional régime is not a merry-maker, quite the contrary. He is hypocritical, avaricious, and profoundly selfish; whatever question strikes against his brow, his brow rings like a drawer full of big pennies. – Claude Tillier (1801–1844), My Uncle Benjamin: A Humorous, Satirical, and