In communications, familiarity breeds apathy. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
In communications, familiarity breeds apathy. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. – Simon Mainwaring