The purpose of a business is to create a customer. – Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

The purpose of a business is to create a customer. – Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
We know nothing about motivation. All we can do is write books about it. – Peter Drucker
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what youve got. – Peter Drucker