When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. – Marshall McLuhan
America is the only country ever founded on the printed word. – Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan