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Quote by Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real geniu

Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

Other quotes by Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett

Category:
good
Author
Leo Burnett
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. – Leo Burnett

Category:
respect
Author
Leo Burnett
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If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

Category:
Advertising
Author
Leo Burnett
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Other Quotes from
Advertising
category

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick. – Samuel Johnson

Category:
Advertising

Our society’s values are being corrupted by advertising’s insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. – John Fisher, The Plot to Make You Buy, 1968

Category:
Advertising

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

Category:
Advertising

As advertising blather becomes the nation’s normal idiom, language becomes printed noise. – George Will, quoted in Stephen Donadio, The New York Public Library: Book of Twe

Category:
Advertising

Random Quotes

I enjoy what Im able to give my family. – Shia LaBeouf

Category:
Family

For me, growing up, the downside of it was that as a kid you dont want to stand out. You dont want to have a famous father let alone get a job because of your famous father, you know? But Im a product of nepotism. Thats how I got my foot in the door, through my dad. – Jeff Bridges

Category:
alone

Theres no reason for the establishment to fear me. But it has every right to fear the people collectively – I am one with the people. – Huey Newton

Category:
Fear

President Obamas record on national security is a tribute to his strength, and judgment, and to his preference for inclusion and partnership over partisanship. – William J. Clinton

Category:
strength