If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
Our situation today shows that beauty demands for itself at least as much courage and decision as do truth and goodness, and she will not allow herself to be separated and banned from her two sisters without taking them along with herself in an act of mysterious vengeance. – Hans Urs von Balthasar