Quote by Leo Burnett
If you are writing about baloney, dont try and make it Cornish hen

If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

Other quotes by Leo Burnett

Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

Category:
Advertising
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett

Category:
good
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. – Leo Burnett

Category:
best
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Other Quotes from
Advertising
category

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. – Raymond Chandler

Category:
Advertising

Advertising is a bit like playing make-believe. – Hartman Jule

Category:
Advertising

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

Category:
Advertising

Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

Category:
Advertising

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I had only two offers of marriage in my life, and I refused both. – Catherine Helen Spence

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I dont make movies thinking: Oh, this is going to be a huge box-office hit. – Diane Kruger

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There are two types of fisherman – those who fish for sport and those who fish for fish. – Author Unknown

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Brevity is a great charm of eloquence. – Marcus Tullius Cicero

Category:
great