Quote by Leo Burnett
If you are writing about baloney, dont try and make it Cornish hen

If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

Other quotes by Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett

Category:
good
Read Quote

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett

Category:
Dreams
Read Quote
Other Quotes from
Advertising
category

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

Category:
Advertising

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

Category:
Advertising

Advertising is the art of making whole lies out of half truths. – Edgar A. Shoaff

Category:
Advertising

Advertising is the very essence of democracy. – Bruce Barton

Category:
Advertising

Random Quotes

I played a lot of sports and its the plays in basketball that werent worked out that are the ones that are just fantastic that you remember. We dont know the power thats within our own bodies. – Dave Brubeck

Category:
Sports

Our major obligation is not to mistake slogans for solutions. – Edward R. Murrow

Category:
Business

The web, then, or the pattern, a web at once sensuous and logical, an elegant and pregnant texture: that is style, that is the foundation of the art of literature. – Robert Louis Stevenson

Category:
Art

Secrecy is the freedom tyrants dream of. – Bill Moyers

Category:
Freedom