If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett
We need a type of theatre which not only releases the feelings, insights and impulses possible within the particular historical field of human relations in which the action takes place, but employs and encourages those thoughts and feelings which help transform the field itself. – Bertolt Brecht