If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
Spirituality does two things for you. One, you are forced to become more selfless, two, you trust to providence. The opposite of a spiritual man is a materialist. If I was a materialist I would be making lots of money doing endorsements, doing cricket commentary. I have no interest in that. – Imran Khan