We read advertisements to discover and enlarge our desires. We are

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. – Daniel J. Boorstin

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Other Quotes from
Advertising
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. – Vilhjalmur Stefansson, 1964

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger

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Advertising

My real talent was for losing clients. – Jay Chiat

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Advertising

You start losing a client the moment you get it. – Jay Chiat

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It is the spirit of the age to believe that any fact, no matter how suspect, is superior to any imaginative exercise, no matter how true. – Gore Vidal

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The folly of mistaking a paradox for a discovery, a metaphor for a proof, a torrent of verbiage for a spring of capital truths, and oneself for an oracle, is inborn in us. – Paul Valery

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