We read advertisements to discover and enlarge our desires. We are

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. – Daniel J. Boorstin

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Advertising is the very essence of democracy. – Bruce Barton

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Now that Im a client, I understand what a jerk I was. – Jay Chiat

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger

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And there is no question but that you can’t sustain a mood, a dramatic mood of any particular kind, when at the end of the climactic moment of the scene, out come a couple of dancing rabbits with toilet paper. – Rod Serling, quoted in Teaching Literature to Adolescents: Plays by Alan B. Howe

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Providence has nothing good or high in store for one who does not resolutely aim at something high or good. A purpose is the eternal condition of success. – Thornton Wilder

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