We read advertisements to discover and enlarge our desires. We are

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. – Daniel J. Boorstin

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The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy. – Louis Kronenberger

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And there is no question but that you can’t sustain a mood, a dramatic mood of any particular kind, when at the end of the climactic moment of the scene, out come a couple of dancing rabbits with toilet paper. – Rod Serling, quoted in Teaching Literature to Adolescents: Plays by Alan B. Howe

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Advertising is the principal reason why the business person has come to inherit the earth. – James R. Adams

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Watteau is no less an artist for having painted a fascia board while Sainsburys is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting. – Stephen Bayley

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