The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
My dreams were always small and puny. All I ever needed was a little house with a little picket fence by the sea. Little did I know that I would live in Malacanang Palace for 20 years and visit all the major palaces of mankind. And then also meet ordinary citizens and the leaders of superpowers. – Imelda Marcos