The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
Vision gets the dreams started. Dreaming employs your God-given imagination to reinforce the vision. Both are part of something I believe is absolutely necessary to building the life of a champion, a winner, a person of high character who is consistently at the top of whatever game he or she is in. – Emmitt Smith