What helps people, helps business. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

What helps people, helps business. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. – Leo Burnett
People more than ever since I can remember are concerned about being out of step and out of line with their political party and wont cross over. There is nobody, man or woman, who wants to be left out, and people are fearful of that. People are fearful of their leadership as well. – Gary Ackerman