History will see advertising

History will see advertising “as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.” – Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of A

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

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In advertising, not to be different is virtual suicide. – William Bernbach

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And there is no question but that you can’t sustain a mood, a dramatic mood of any particular kind, when at the end of the climactic moment of the scene, out come a couple of dancing rabbits with toilet paper. – Rod Serling, quoted in Teaching Literature to Adolescents: Plays by Alan B. Howe

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