Quote by Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Ma

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

Other quotes by Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett

Category:
good
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett

Category:
Death
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If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

Category:
Advertising
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Other Quotes from
Advertising
category

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick. – Samuel Johnson

Category:
Advertising

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

Category:
Advertising

When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the subtitle which shall best express the spirit of the period, we think it not at all unlikely that he may select “The Age of Advertising” for the purpose. – Printers’ Ink, 27 May 1915

Category:
Advertising

The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards

Category:
Advertising

Random Quotes

In the language of poetry, where every word is weighed, nothing is usual or normal. Not a single stone and not a single cloud above it. Not a single day and not a single night after it. And above all, not a single existence, not anyones existence in this world. – Wislawa Szymborska

Category:
Poetry

I hope that in future Congresses there will reemerge a recognition that climate change is a reality, that our policies to meet our energy needs must also deal responsibly with environmental issues, including the damage caused by greenhouse gas emissions. – Jeff Bingaman

Category:
environmental

I am told that the first comprehensible word I uttered as a child was home. – Julie Andrews

Category:
Home

A lot of football success is in the mind. You must believe you are the best and then make sure that you are. – Bill Shankly

Category:
Success