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Advertising is an environmental striptease for a world of abundanc

Advertising is an environmental striptease for a world of abundance. – Marshall McLuhan, introduction to Wilson Bryan Key, Subliminal Seduction: Ad Med

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Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

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Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

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Promise, large promise, is the soul of an advertisement. – Samuel Johnson

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The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards

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