When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the subtitle which shall best express the spirit of the period, we think it not at all unlikely that he may select “The Age of Advertising” for the purpose. – Printers’ Ink, 27 May 1915
No matter how full a reservoir of maxims one may possess, and no matter how good ones sentiments may be, if one has not taken advantage of every concrete opportunity to act, ones character may remain entirely unaffected for the better. – William James
Capucci was the biggest schooling I had. It wasnt just about the technical knowledge, such as color and volume, but also about the secret rules, and the beautiful codes of respect between the atelier and the master. – Giambattista Valli