The challenge in working in politics, particularly if youre working for a political party, is that everyones a messenger. – Frank Luntz
What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
I dont understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and dont care to. – Frank Luntz
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication Ive ever seen. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz
Sound science must be our guide in choosing which problems to tackle and how to approach them. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz
Politics is gut commercials are gut. – Frank Luntz
The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz
Some people call it global warming some people call it climate change. What is the difference? – Frank Luntz
