The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
The challenge in working in politics, particularly if youre working for a political party, is that everyones a messenger. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
Some people call it global warming some people call it climate change. What is the difference? – Frank Luntz