The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication Ive ever seen. – Frank Luntz