The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
Sound science must be our guide in choosing which problems to tackle and how to approach them. – Frank Luntz
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Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication Ive ever seen. – Frank Luntz
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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz
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