The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz