What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
Some people call it global warming some people call it climate change. What is the difference? – Frank Luntz
The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz