What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
Sound science must be our guide in choosing which problems to tackle and how to approach them. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
The challenge in working in politics, particularly if youre working for a political party, is that everyones a messenger. – Frank Luntz