What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
I dont understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and dont care to. – Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz