The way you communicate an idea is different than the way you communicate a product. – Frank Luntz

I dont understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and dont care to. – Frank Luntz

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz