Sound science must be our guide in choosing which problems to tackle and how to approach them. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
I dont understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and dont care to. – Frank Luntz