Politics is gut commercials are gut. – Frank Luntz
I dont understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and dont care to. – Frank Luntz
What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz