Politics is gut commercials are gut. – Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz
Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz