Politics is gut commercials are gut. – Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. – Frank Luntz
What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz