Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication Ive ever seen. – Frank Luntz
What matters most in politics is personality. Its not issues its not image. Its who you are and what you represent. – Frank Luntz
The challenge in working in politics, particularly if youre working for a political party, is that everyones a messenger. – Frank Luntz
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. Thats not what the American people want to hear. – Frank Luntz