Ive done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. – Frank Luntz
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication Ive ever seen. – Frank Luntz
The way you communicate an idea is different than the way you communicate a product. – Frank Luntz
Sound science must be our guide in choosing which problems to tackle and how to approach them. – Frank Luntz
Mayors could never get away with the kind of nonsense that goes on in Washington. In our world, you either picked up the trash or you didnt. You either moved an abandoned car or you didnt. You either filled a pothole or you didnt. Thats what we do every day. And we know how to get this stuff done. – Michael Nutter