I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett
If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett