I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett
It is not the end of the physical body that should worry us. Rather, our concern must be to live while were alive – to release our inner selves from the spiritual death that comes with living behind a facade designed to conform to external definitions of who and what we are. – Elisabeth Kubler-Ross