Advertising is the rattling of a stick inside a swill bucket. – George Orwell
It is also true that one can write nothing readable unless one constantly struggles to efface ones own personality. Good prose is like a windowpane. – George Orwell
There is hardly such a thing as a war in which it makes no difference who wins. Nearly always one side stands more of less for progress, the other side more or less for reaction. – George Orwell
The great enemy of clear language is insincerity. When there is a gap between ones real and ones declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink. – George Orwell