But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. – Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. – Steve Jobs
Be a yardstick of quality. Some people arent used to an environment where excellence is expected. – Steve Jobs
Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs