We see our customers as invited guests to a party, and we are the hosts. Its our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos
The common question that gets asked in business is, why? Thats a good question, but an equally valid question is, why not? – Jeff Bezos
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. – Jeff Bezos
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. – Jeff Bezos
So Ive seen life as one long learning process. And if I see – you know, if I fly on somebody elses airline and find the experience is not a pleasant one, which it wasnt in – 21 years ago, then Id think, well, you know, maybe I can create the kind of airline that Id like to fly on. – Richard Branson