There are two ways to extend a business. Take inventory of what youre good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. – Jeff Bezos

I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos