The common question that gets asked in business is, why? Thats a good question, but an equally valid question is, why not? – Jeff Bezos

We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldnt be in this business. – Jeff Bezos

I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos