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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
category

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All this technology for connection and what we really only know more about is how anonymous we are in the grand scheme of things. – Heather Donahue

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Additionally, Smart Irrigation Month serves to recognize advances in irrigation technology and practices that produce not only more but also higher quality plants with less water. – Jim Costa

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The channels of intuitive knowledge are opened according to the intensity of individual need. – Jane Roberts

Category:
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