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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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The machine does not isolate man from the great problems of nature but plunges him more deeply into them. РSaint-Exup̩ry, Wind, Sand, and Stars, 1939

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Whats happened with computer technology is perfectly timed for someone with my set of skills. I tell stories with pictures. What I love about CGI is that if I can think it, it can be put on the screen. – Frank Miller

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For a long time many believed that there would be an automatic adjustment and counted on a rapid increase in the wages of the emerging nations, on our advances in technology and the costs of transport preventing disruption. But this reassuring analysis is out of date. – Laurent Fabius

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