Logo
Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
Read Quote
Other Quotes from
Technology
category

Technology is very seductive, and it is certainly changing the way things are designed and made and taught. The problem is when technology has seduced you away from thinking about things as deeply as you should. – Arthur Ganson

Category:
Technology

Life is about family and technology. – Mark Goddard

Category:
Technology

Technology is similarly just a catalyst at times for fundamental forces already present. – Scott Cook

Category:
Technology

Since fantasy isnt about technology, the accelleration has no impact at all. But its changed the lives of fantasy writers and editors. I get to live in England and work for a New York publisher! – Terri Windling

Category:
Technology

Random Quotes

The words of the Constitution are so unrestricted by their intrinsic meaning or by their history or by tradition or by prior decisions that they leave the individual Justice free, if indeed they do not compel him, to gather meaning not from reading the Constitution but from reading life. – Felix Frankfurter

Category:
Constitution

My opinion is the greatest reward that any government could get is the approval of the people. If the people are happy and the people are at peace and the government has done something for them, thats the greatest reward I think any government could hope for. – Aung San Suu Kyi

Category:
Government

Marriage must constantly fight against a monster which devours everything: routine. РHonor̩ de Balzac

Category:
Marriage

If you have much, give of your wealth; if you have little, give of your heart. – Arabian Proverb

Category:
Helping