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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
category

I dont know concretely if its due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game. – Stu Jackson

Category:
Technology

With millions of family wage manufacturing jobs lost since 2001, we need an energy bill that takes bold action to tap into American ingenuity in order to lead the world in new clean energy technology, rather than playing catch-up to the Japanese, Danish, and Germans. – Jay Inslee

Category:
Technology

The best museums and museum exhibits about science or technology give you the feeling that, hey, this is interesting, but maybe I could do something here, too. – Paul Allen

Category:
Technology

More and more, job listings are exclusively available online and as technology evolves nearly every occupation now requires a basic level of digital literacy with web navigation, email access and participation in social media. – Michael K. Powell

Category:
Technology

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Its just poetry, beauty and love. How hard can that be to act? – Robin Wright Penn

Category:
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Democracy is not so much a form of government as a set of principles. – Woodrow Wilson

Category:
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This is my 20th year in the sport. Ive known swimming and thats it. I dont want to swim past age 30 if I continue after this Olympics, and come back in 2016, Ill be 31. Im looking forward to being able to see the other side of the fence. – Michael Phelps

Category:
Age

What is at stake in the debate over health care is more than the mere crafting of policy. The issue is now the identity of the Democratic Party. – Thomas Frank

Category:
Health