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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
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For the last 10 years, Ive felt increasing pressure to stop shooting film and start shooting video, but Ive never understood why. Its cheaper to work on film, its far better looking, its the technology thats been known and understood for a hundred years, and its extremely reliable. – Christopher Nolan

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