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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
category

Once a new technology rolls over you, if youre not part of the steamroller, youre part of the road. – Stewart Brand

Category:
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During the war, in which several of our embedded correspondents were able to report from moving vehicles crossing the Iraqi desert, the use of technology made news gathering safer. – Jim Walton

Category:
Technology

The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected. – John McKinley

Category:
Technology

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan

Category:
Technology

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In deep sadness there is no place for sentimentality. – William S. Burroughs

Category:
sad

There was my name up in lights. I said, God, somebodys made a mistake. But there it was, in lights. And I sat there and said, Remember, youre not a star. Yet there it was up in lights. – Marilyn Monroe

Category:
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A blogger is an average person who happens to have a need to count his friends every half hour. – Robert Brault, rbrault.blogspot.com

Category:
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I think the way we talk about cancer has really evolved. I remember the way my grandmother used to talk about it, like a death sentence, no-one would even mention the word. – Laura Linney

Category:
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