Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
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Other Quotes from
Technology
category

There used to be this country called the Soviet Union its not there anymore. Our technology was better than theirs. – Tom Clancy

Category:
Technology

For the last 10 years, Ive felt increasing pressure to stop shooting film and start shooting video, but Ive never understood why. Its cheaper to work on film, its far better looking, its the technology thats been known and understood for a hundred years, and its extremely reliable. – Christopher Nolan

Category:
Technology

Where there is the necessary technical skill to move mountains, there is no need for the faith that moves mountains. – Eric Hoffer

Category:
Technology

I definitely think what drives technology companies is the people because in a technology company its always about what are you going to do next. – Marissa Mayer

Category:
Technology

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From this experience we have learned that in a big party it is important to have the necessary and often controversial discussions on policy issues such as the health system while in opposition. – Angela Merkel

Category:
Experience

I had a stick of CareFree gum, but it didnt work. I felt pretty good while I was blowing that bubble, but as soon as the gum lost its flavor, I was back to pondering my mortality. – Mitch Hedberg

Category:
good

Design is so critical it should be on the agenda of every meeting in every single department. – Tom Peters

Category:
design

I have made this [letter] longer than usual because I have not had time to make it shorter. – Blaise Pascal, Lettres Provinciales, 1657, translated from French

Category:
Brevity