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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
category

Oh I love gadgets and I pride myself on keeping at the cutting edge of technology. – Alexander McCall Smith

Category:
Technology

I would absolutely love to go back to the simplicity of the 80s, where there wasnt texting, social media, iPhones, or smartphones. I love the fact that you would go home and check your messages. Im not well suited to the world of modern technology. – Matthew Rhys

Category:
Technology

Technology without hatred can be a blessing. Technology with hatred is always a disaster. – Simon Wiesenthal

Category:
Technology

Technology makes the world a new place. – Shoshana Zuboff

Category:
Technology

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There is a vast world of work out there in this country, where at least 111 million people are employed in this country alone – many of whom are bored out of their minds. All day long. – Richard Nelson Bolles

Category:
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