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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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My intention was to enroll at McGill University but an unexpected series of events led me to study physics at the Massachusetts Institute of Technology. – Sidney Altman

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Civilization advances by extending the number of important operations which we can perform without thinking of them. – Alfred North Whitehead

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Technology is us. There is no separation. Its a pure expression of human creative will. It doesnt exist anywhere else in the universe. Im rather sure of that. – David Cronenberg

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Protein engineering is a technology of molecular machines – of molecular machines that are part of replicators – and so it comes from an area that already raises some of the issues that nanotechnology will raise. – K. Eric Drexler

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