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Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
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Other Quotes from
Technology
category

The only protection as a historian is to institute a process of research and writing that minimizes the possibility of error. And that I have tried to do, aided by modern technology, which enables me, having long since moved beyond longhand, to use a computer for both organizing and taking notes. – Doris Kearns Goodwin

Category:
Technology

If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy. – Ralph Merkle

Category:
Technology

I want to push technology boundaries to be more efficient. – Robert Rodriguez

Category:
Technology

The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers. – Dan Glickman

Category:
Technology

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