Logo
Quote by Maurice Saatchi
In fact, I argue that the future of advertising, whatever the tech

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Other quotes by Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Category:
Intelligence
Author
Maurice Saatchi
Read Quote
Other Quotes from
Technology
category

Weve complemented that with a second office to think about how we need to prepare ourselves for that period 10 or 15 or 20 years from now, by way of investment in our technology, our organization and our people. – Stephen Cambone

Category:
Technology

Social media is not about the exploitation of technology but service to community. – Simon Mainwaring

Category:
Technology

Half of Googles revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo. – Eric Schmidt

Category:
Technology

Technology has changed the way book publishing works, as it has changed everything else in the world of media. – Bruce Jackson

Category:
Technology

Random Quotes

My books are like water those of the great geniuses are wine. (Fortunately) everybody drinks water. – Mark Twain

Category:
great

The only way you get that fat off is to eat less and exercise more. – Jack LaLanne

Category:
diet

Several men I can think of are as capable, as smart, as funny, as compassionate, and as confused — as remarkable you might say — as most women. – Jane Howard

Category:
Feminism

I would say I was always very ambitious and goal-oriented, but rather than being just a go-getter hustler, now I surrender a lot more and I trust my path a lot more. – Jenna Dewan

Category:
Trust