If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett
One of the main reasons I am so drawn to Hitchcock is that he planned his shots way in advance on story-boards, which he designed like classic paintings (he was an art connoisseur). Its why he found shooting on set boring – because he had already composed the film in his head. – Camille Paglia