A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. – Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. – Leo Burnett
My dad was in the army. World War II. He got his college education from the army. After World War II he became an insurance salesman. Really, I didnt know my dad very well. He and my mother split up after the war. I was raised by my maternal grandmother and grandfather, and by my mother. – Al Pacino