Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. – Marshall McLuhan
The name of a man is a numbing blow from which he never recovers. – Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. – Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan