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And there is no question but that you can't sustain a mood, a dram

And there is no question but that you can’t sustain a mood, a dramatic mood of any particular kind, when at the end of the climactic moment of the scene, out come a couple of dancing rabbits with toilet paper. – Rod Serling, quoted in Teaching Literature to Adolescents: Plays by Alan B. Howe

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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

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Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

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