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Quote by Bill Cosby
The very first law in advertising is to avoid the concrete promise

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

Other quotes by Bill Cosby

Always end the name of your child with a vowel, so that when you yell, the name will carry. – Bill Cosby

Category:
Parents
Author
Bill Cosby
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Other Quotes from
Advertising
category

In advertising, not to be different is virtual suicide. – William Bernbach

Category:
Advertising

With no ads, who would pay for the media? The good fairy? – Samuel Thurm

Category:
Advertising

Advertising is a bit like playing make-believe. – Hartman Jule

Category:
Advertising

Watteau is no less an artist for having painted a fascia board while Sainsburys is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting. – Stephen Bayley

Category:
Advertising

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There are always a few who stand up in times of communal madness and have the courage to say that what unites us is greater than what divides us. – Geraldine Brooks

Category:
Courage

True thoughts are those alone which do not understand themselves. – Theodor Adorno

Category:
alone

There are only so many movies you can direct. And yet there are movies that I want to make sure make it to the screen in as honest a way as possible. – Jason Reitman

Category:
movies

Money is like an arm or leg – use it or lose it. – Henry Ford

Category:
Money