Quote by Bill Cosby
The very first law in advertising is to avoid the concrete promise

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

Other quotes by Bill Cosby

I dont know the key to success, but the key to failure is trying to please everybody. – Bill Cosby

Category:
Failure
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A word to the wise ain’t necessary — it’s the stupid ones who need the advice. – Bill Cosby

Category:
Advice
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Other Quotes from
Advertising
category

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. – Raymond Chandler

Category:
Advertising

How big can we get before we get bad? – Jay Chiat

Category:
Advertising

Advertising is the art of making whole lies out of half truths. – Edgar A. Shoaff

Category:
Advertising

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. – Daniel J. Boorstin

Category:
Advertising

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The home to everyone is to him his castle and fortress, as well for his defence against injury and violence, as for his repose. – Edward Coke

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