Quote by Bill Cosby
The very first law in advertising is to avoid the concrete promise

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

Other quotes by Bill Cosby

Did you ever see the customers in health – food stores? They are pale, skinny people who look half – dead. In a steak house, you see robust, ruddy people. Theyre dying, of course, but they look terrific. – Bill Cosby

Category:
Food
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I often try to tell kids to think about all the people who love you, dont cry over the one person who doesnt. – Bill Cosby

Category:
Love
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The truth is that parents are not really interested in justice. They just want quiet. – Bill Cosby

Category:
parenting
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Other Quotes from
Advertising
category

How big can we get before we get bad? – Jay Chiat

Category:
Advertising

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

Category:
Advertising

If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

Category:
Advertising

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Category:
Advertising

Random Quotes

Can someone within that society walk into the town square and say what they want without fear of being punished for his or her views? If so, then that society is a free society. If not, it is a fear society. – Natan Sharansky

Category:
Fear

I dont know why you call it morning sickness, because I was sick all day and night! – Soleil Moon Frye

Category:
Morning

I never knew whether to pity or congratulate a man on coming to his senses. – William Makepeace Thackeray

Category:
Curmudgeonesque

Logic is one thing, the human animal another. You can quite easily propose a logical solution to something and at the same time hope in your heart of hearts it wont work out. – Luigi Pirandello

Category:
Hope