Quote by Bill Cosby
The very first law in advertising is to avoid the concrete promise

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

Other quotes by Bill Cosby

The first-born in every family is always dreaming for an imaginary older brother or sister who will look out for them. – Bill Cosby

Category:
Family
Read Quote

Civilization had too many rules for me, so I did my best to rewrite them. – Bill Cosby

Category:
best
Read Quote

What is it about grandparents that is so lovely? I’d like to say that grandparents are God’s gifts to children. And if they can but see, hear and feel what these people have to give, they can mature at a fast rate. – Bill Cosby

Category:
Grandparents
Read Quote
Other Quotes from
Advertising
category

Advertising is an environmental striptease for a world of abundance. – Marshall McLuhan, introduction to Wilson Bryan Key, Subliminal Seduction: Ad Med

Category:
Advertising

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick. – Samuel Johnson

Category:
Advertising

Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

Category:
Advertising

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

Category:
Advertising

Random Quotes

They wouldnt be heroes if they were infallible, in fact they wouldnt be heroes if they werent miserable wretched dogs, the pariahs of the earth, besides which the only reason to build up an idol is to tear it down again. – Lester Bangs

Category:
Heroes/Heroism

I have to keep reminding myself: If you give your life to God, he doesnt promise you happiness and that everything will go well. But he does promise you peace. You can have peace and joy, even in bad circumstances. – Patricia Heaton

Category:
Happiness

In terms of the legal matter of creating a contract between two people thats called marriage, and allowing them to live together with the protection of law, it seems to me is the way we should be moving in this country. – Colin Powell

Category:
legal

I was always a sports nut but Ive lost interest now in whether one bunch of mercenaries in north London is going to beat another bunch of mercenaries from west London. – John Cleese

Category:
Sports