Advertisers in general bear a large part of the responsibility for

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

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Promise, large promise, is the soul of an advertisement. – Samuel Johnson

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

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