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Advertisers in general bear a large part of the responsibility for

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

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My real talent was for losing clients. – Jay Chiat

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The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards

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You start losing a client the moment you get it. – Jay Chiat

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