The common question that gets asked in business is, why? Thats a good question, but an equally valid question is, why not? – Jeff Bezos

There are two ways to extend a business. Take inventory of what youre good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. – Jeff Bezos

We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldnt be in this business. – Jeff Bezos