There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. – Jeff Bezos

I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos