Stop being conned by the old mantra that says, Leaders are cool, managers are dweebs. Instead, follow the Peters Principle: Leaders are cool. Managers are cool too! – Tom Peters
Management is about arranging and telling. Leadership is about nurturing and enhancing. – Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
The whole secret to our success is being able to con ourselves into believing that were going to change the world because statistically we are unlikely to do it. – Tom Peters