Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
All business success rests on something labeled a sale, which at least momentarily weds company and customer. – Tom Peters
Community organizing is all about building grassroots support. Its about identifying the people around you with whom you can create a common, passionate cause. And its about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. – Tom Peters
The whole secret to our success is being able to con ourselves into believing that were going to change the world because statistically we are unlikely to do it. – Tom Peters