Design is so critical it should be on the agenda of every meeting in every single department. – Tom Peters
The whole secret to our success is being able to con ourselves into believing that were going to change the world because statistically we are unlikely to do it. – Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures. – Tom Peters