Work with your competitors when the interest of the community and planet are at stake. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring