Its show business. No show, no business. – Dick Wolf
When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, Who are these people? Why should we watch them? – Dick Wolf
The environment doesnt change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there. – Dick Wolf
It was like in Samoa when theyd put up a movie screen on the beach and show movies and the locals would run behind the sheet to see where the people went. It was pretty grim. – Dick Wolf