Like all technology, social media is neutral but is best put to work in the service of building a better world. – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring