Like all technology, social media is neutral but is best put to work in the service of building a better world. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In todays world of social media and smart phones, this is easy to do. – Simon Mainwaring
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. – Simon Mainwaring