Like all technology, social media is neutral but is best put to work in the service of building a better world. – Simon Mainwaring
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. – Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. – Simon Mainwaring
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring