The simpler the food, the harder it is to prepare it well. You want to truly taste what it is youre eating. So that goes back to the trend of fine ingredients. Its very Japanese: Preparing good ingredients very simply, without distractions from the flavor of the ingredient itself. – Joel Robuchon
A few years ago, kids from poor areas in France were asked to draw items of food. For a chicken, they drew a drumstick. For a fish, they drew a fish stick. Those are extremes, but there is a lot that needs to be done to help children discover good food. – Joel Robuchon
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