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Nothing is cheap which is superfluous, for what one does not need,

Nothing is cheap which is superfluous, for what one does not need, is dear at a penny. – Plutarch

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Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. – Marshall McLuhan

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About 70% of customers – Lee J. Colan

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