Myth is neither a lie nor a confession: it is an inflexion. – Roland Barthes
Historically and politically, the petit-bourgeois is the key to the century. The bourgeois and proletariat classes have become abstractions: the petite-bourgeoisie, in contrast, is everywhere, you can see it everywhere, even in the areas of the bourgeois and the proletariat, whats left of them. – Roland Barthes
I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object. – Roland Barthes
The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning. – Roland Barthes