The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized! – Roland Barthes
There is only one way left to escape the alienation of present day society: to retreat ahead of it. – Roland Barthes
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology. – Roland Barthes
To dope the racer is as criminal, as sacrilegious, as trying to imitate God; it is stealing from God the privilege of the spark. – Roland Barthes