More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. – Simon Mainwaring
The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. – Simon Mainwaring