If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring