Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Ten years ago U.S. defence investment represented almost half of all defence expenditure in the whole alliance. Today it is 75%. This increasing economic gap may also lead to an increasing technology gap which will almost hamper the inter-operability between our forces. – Anders Fogh Rasmussen