Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring