Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. – Simon Mainwaring
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Our world is so glutted with useless information, images, useless images, sounds, all this sort of thing. Its a cacophony, its like a madness I think thats been happening in the past twenty-five years. And I think anything that can help a person sit in a room alone and not worry about it is good. – Martin Scorsese