Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way were running the engine of capitalism is not serving us well. – Simon Mainwaring
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. – Simon Mainwaring
Ten years ago U.S. defence investment represented almost half of all defence expenditure in the whole alliance. Today it is 75%. This increasing economic gap may also lead to an increasing technology gap which will almost hamper the inter-operability between our forces. – Anders Fogh Rasmussen